Funding Opportunity /  17 March 2023

Amazon Sustainability Accelerator

Are you building a sustainability start-up and want to maximise your impact? We want to support you! We are looking for startups developing sustainability-focused products or recycling technologies that help keeping materials circulating.

Deadline: 17 March 2023 - the deadline has passed.
EEA, Switzerland or UK based

Designed for early-stage start-ups

The Amazon Sustainability Accelerator is a 3-month, equity-free programme that supports early-stage start-ups that are building consumer products or recycling technologies that have a positive impact on the enviroment! To maximise start-up learning, there will be separate tracks tailored for the two cohorts.

Key application criteria

Stage: Early-stage start-ups.

Location: EEA, Switzerland or UK based.


  1. Physical Product: Startups working on physical consumer products that are better for the environment. Companies should be beyond prototyping stage, having (some) production capacity.
  2. Recycling Technology: Startups tackling recycling industry challenges creating a more circular economy. Examples of solutions we would like to see are advanced sortation tools, waste management data systems, innovating recycling capabilities. Companies should be beyond prototyping phase.
Early Stage start-upsExpertise from sustainability innovators

We are collaborating with EIT Climate-KIC, Europe’s leading climate innovation hub as well as WRAP, NGO recycling leaders. Together, we have designed the programme to ensure start-ups receive relevant support at the intersection of holistic business growth and impact.

Climate KIC


What does the Amazon Sustainability Accelerator Involve?
Monetary Grants
  • £10K cash grant
  • €/£500 Sponsored Amazon Advertising Credits
  • USD$25K AWS Activate Credits
Specialised Mentorship

The accelerator brings together experts with a focus on start-up growth, climate innovation & sustainability, e-commerce and recycling.

Tailored Curriculum

Workshops, bootcamps and expert speakers, covering a range of topics ranging from fundamentals for early stage startups to ecommerce and recycling specific sessions.

What additional benefits are available?
Office space

Office space for 3 months in the Amazon HQ in Shoreditch, London or in Berlin.

Climate Impact Assessment

Understand the climate impact potential of your product/tech, develop strategies how to optimise it and receive external validation.


Peer learning and exchange with a community of likeminded founders driven by sustainability.


Weeks 1,6 and 12 must be attended in person. The rest of the accelerator will be hybrid: Start-ups can join online or in person. This will be subject to applicable Covid-19 restrictions.

Amazon Launchpad 1 Year Free Access

Dedicated support and free access to Amazon Launchpad for one year to benefit from Amazon’s customer reach. Amazon Launchpad is a one-stop shop for unique and unexpected finds from outstanding start-ups.



The Process


Apply Now