Hi.  Very glad to have this group as I think this is an area that has a lot of potential and little attention.  I founded Internet of Elephants this year and we are developing games specifically intended to reach massive global audiences and generate revenue for conservation in the process.  The idea is to take advantage of already existing data on animal movements and use this as the basis for the games.  You can read more about why we think this has great possibilities here:  http://www.internetofelephants.com/manifesto   Not a lot of details in there, but I'd like to get feedback on the concept and happy to talk details with anyone that is interested.