Can games raise awareness of conservation issues like the illegal wildlife trade? United for Wildlife's Peter Jacobs has worked with gaming industry heavyweights Runescape, Angry Birds and Minecraft with the aim of engaging more young people in conservation. In his two part case study (link below), he exposes what works and what doesn't and outlines lessons learnt along the way.
We're interested in hearing about your experiences partnering with the gaming industry. Have you been able to achieve measureable impact? What are your main take-aways or advice for others interested in going down this path?