I was just delighted that WWF's Sybille Klenzendorf and Mistywest's Tony Jackson joining us to talk about the polar bear ear tag they've been working on for the past few years. Together, they gave us a fantastic insight into the innovation and design process they've been going through, the current development status of the tags, and they talked through their current challenges and next steps. They were keen to get feedback from our community and to find potential partners for next phases, so we're hoping this is the start of the conversation. They got a lot of supportive feedback and some good ideas during the session, and they are hoping this recording will kick off a longer conversation with folks who weren't able to attend as they catch up. if you have ideas, feedback or suggestions, they'd love to hear from you.