Rare is a renowned global organization that has been at the forefront of promoting social change for the benefit of both people and nature. With a remarkable history spanning over 45 years and operating in 60 countries, Rare has successfully inspired and empowered millions of individuals and communities to adopt behaviors and practices that protect our planet. By providing the necessary tools, knowledge, resources, and partnerships, Rare envisions a world where collective action at the local level restores and safeguards shared waters, lands, and climate. Through their programs, including the Center for Behavior & the Environment, Fish Forever, Lands for Life, and Climate Culture, Rare works towards achieving this ambitious goal by fostering engagement and driving transformative change in addressing global challenges.